Marketing Lead

About this role

You will own the marketing function for our pharmacy, laboratory, radiology and EMR platforms, setting positioning and leading demand generation across Nigeria and Africa. Your work will make our products understood and chosen by the organisations that need them. You will build the team and the systems that sustain growth.

What you'll do

• Own brand positioning and messaging across the product portfolio.
• Build and lead a marketing team as the function grows.
• Plan and run demand generation campaigns across channels.
• Develop content that speaks to pharmacists, clinicians and health leaders.
• Lead go-to-market plans for new products and major releases.
• Work with sales to turn interest into qualified pipeline.
• Track campaign performance and adjust quickly on evidence.
• Manage the marketing budget and external agencies with clear accountability.

What you'll bring

Required

• Experience leading marketing for B2B software or technology products.
• Evidence of building demand generation that produced measurable pipeline.
• Strong writing and brand judgement across content and campaigns.
• Experience managing people, budgets or agencies.
• Comfort with analytics tools and campaign measurement.

Nice to have

• Experience in healthcare, pharmacy or health technology marketing.
• Knowledge of African markets and multi-country go-to-market.
• Experience with CRM and marketing automation platforms.
• Design or product marketing experience.

What we offer

• Competitive salary, reviewed against the market and your experience.
• Health insurance and a contributory pension scheme.
• Hybrid working in Lagos with genuine flexibility on office days.
• A learning and conference budget for courses, certifications and events.
• A modern marketing and analytics toolset.
• Direct impact across 50+ healthcare organisations in Africa.
• Room to grow as the marketing function and product portfolio expand.

About the team

You will join a marketing function being built for scale across Nigeria and Africa. We value clear positioning, honest claims and campaigns measured by the customers they bring in.

Expect close partnership with sales, product and customer teams, and the freedom to shape how the function works.

About eHealthwares

eHealthwares designs and delivers enterprise healthcare technology solutions — EMR, pharmacy, laboratory, radiology, telemedicine and interoperability platforms — connecting patients, providers and operations across Africa. Over 10+ years we have served 50+ healthcare organisations and delivered 200+ integrations with 99.9% platform uptime. From the pharmacy counter to the radiology suite, from the lab bench to the telemedicine consult, we build the modules that make one connected care ecosystem.

Equal opportunity

eHealthwares is an equal opportunity employer. We assess every application on merit and suitability for the role, without regard to race, ethnicity, religion, gender, disability, age or marital status. If you need any reasonable accommodation to apply, email info@ehealthwares.com and we will be happy to help.

How to apply

1. Submit the application form on this page with your CV (PDF or Word) — add a cover letter in the text box or as an attachment.
2. Application screen — we review submissions as they arrive.
3. Role interview — a conversation with the hiring manager (about 45 minutes).
4. Team conversation — meet the people you would work with.
5. Offer — we typically respond to applicants within one week.

Prefer email? Send your CV to info@ehealthwares.com with the role title as the subject. We would love to hear from you.